About Us

Now serving as our Executive Vice President, Pat Reid joined SBS as the Director of Delivery in November of 2011. He brings over thirty years of experience in project management and sales to the SBS team. Pat oversees all aspects of the SBS integration services group.

Serguei Sokolov is an Enterprise Architect and subject matter expert for Utilities. He supports the delivery of major projects, business development, and customer relations. Working with SBS consulting and third-party teams, Serguei advises on enterprise and cloud technologies, industry implementation best practices, and SBS products direction to ensure sustainability and repeatability of solutions.

Andy brings more than 20 years of strategic marketing leadership to SBS. He joins the SBS team from Autodesk, where he was the global head of marketing for the water infrastructure vertical. In this role, Andy led the global customer-facing communications and marketing strategy during Autodesk’s $1B acquisition and integration of Innovyze. In previous roles at Autodesk he was a pivotal leader during the transition from territory-based to account-based sales and marketing, and led marketing for the North America AEC business, driving triple-digit growth during his tenure. Andy is a U.S. Navy veteran, and holds a Bachelor of Science in Business Administration and an MBA from the University of Florida.

Prior to joining SBS, Kerfeld served as Vice President, Investor-Owned Utilities at Itineris, where he led business development efforts for electric and gas utilities across North America. His expertise spans strategic execution, project management, and customer service, making him a valuable addition to the SBS leadership team. Michael holds a Bachelor of Arts in Global Business Leadership and Hispanic Studies from Saint John’s University (MN).

Brad Irwin is Vice President of Distribution Design at SBS, where he leads the strategy and execution of distribution system design initiatives. In this role, he is responsible for product strategy, customer success, and innovation in Automated Utility Design (AUD).

Brad brings over 20 years of experience in engineering and utility technology. Prior to joining SBS, he spent more than 13 years at OSI (Emerson and AspenTech), where he held leadership positions across Product Management, R&D, Software Development, and Services. He played a key role in growing the ADMS business from a small customer base to over 100 clients worldwide, covering DSCADA, base distribution applications, outage management, switching, and advanced distribution solutions. Most recently, Brad led OSI’s North American ADMS delivery business, where he supported global offices, launched a partner enablement program, and led a Sales to Services initiative.

Earlier in his career, Brad spent nearly a decade at the Naval Undersea Warfare Center, where he worked in engineering roles focused on control systems, combat systems, and service-oriented architectures.

He holds a Bachelor of Science in Computer & Systems Engineering from Rensselaer Polytechnic Institute.

Kevin Whyte is Vice President, Substations of SBS, where he oversees all aspects of the substation design business, including the SBS substation products and substation project delivery team.

Kevin brings over 15 years of experience in the electric utility sector. Before joining SBS, he served as Director of System Engineering at Northern Virginia Electric Cooperative (NOVEC), where he led engineering efforts supporting data centers and government agencies. During his nearly decade-long tenure, Kevin oversaw system planning, protection, distribution engineering, and GIS services.

Earlier in his career, Kevin held engineering roles at Talquin Electric Cooperative, Inc. His expertise includes engineering design, system planning, project management, customer service, and strategic development.

He holds a Bachelor of Science in Electrical Engineering from Western Michigan University and an MBA from the University of Florida.

Scott Casey is Vice President of Telecom at SBS, where he leads customer engagement and market strategy efforts focused on both fixed and wireless broadband solutions.

With over 20 years of experience in geospatial technology for the telecommunications sector, Scott has held leadership roles at CycloMedia Technology and IGGeo, and led telecom and geospatial solution initiatives at Ubisense. He spent more than a decade at Smallworld, GE, where he was responsible for global telecom product management, market strategy, project support, and commercial leadership for the Smallworld Network Inventory suite.

Scott studied Civil Engineering at Seneca Polytechnic.

Aaron Schmitt has risen through the ranks of SBS to his current role of Vice President of Project Services. Having overseen the Project Delivery organization for many years, he brings a customer success focused view to every project and now to our Development organization. Aaron manages Project Delivery and Development Operations.

Jason Kagel, Vice President of Development, brings over 30 years of diverse engineering experience, including software and product management roles. He has dedicated his career to helping companies enhance product quality and reduce time-to-market by implementing continuous improvement, agile methodologies, coaching, and team empowerment across tech sectors.

Trevor Scullion leads SBS in the research of AI and the latest technologies SBS customers can leverage to transform engineering and design processes into digital solutions. He has spent more than twenty years researching, building, and selling two software startups, one of which was the Substation Design Suite products acquired by SBS.

Jim Lucas has twenty years of experience as a utility design professional and software project manager. Jim provides executive consulting and guidance for SBS customers in the implementation of integrated design solutions. He also advises the SBS product development team on utility design trends and best practices.

Andy Street, a founding partner of SBS, has more than thirty years of experience in the GIS marketplace. Andy is recognized throughout the GIS industry as one of the most experienced implementers and integrators of object-oriented GIS technologies for the management of critical infrastructure in the utility, telecommunications, and government market segments.

Dennis Beck is a co-founder of SBS. He has more than thirty-five years of experience in engineering design, geospatial systems implementation, software systems consultancy, business analysis, and systems engineering. He specializes in the use of advanced technologies to solve the challenges of managing critical infrastructure information.